Let us guess, you're diving into the web3 writing world, huh?

You've got your shiny new laptop (if you're an owner of a Windows laptop, you can close this post right away), a cup of flat white, and the latest lo-fi playlist to boost your productivity.

That's cool.

But we bet you are still wondering what type of writing you should focus on.

Copy? Content? Or Ghostwriting?

Wait, let's start with what's the f*ck those even mean.

For today's edition, we have the following dishes on the menu for you:

Direction: where are you headed?

Purpose: what's the end game?

Goal: what's your hustle?

Counting bands (or pennies)

Direction: where are you headed?

You might think all writing is the same – just a bunch of words about some web3 stuff.

Hell nah, buddy!

Let's dissect the fundamental differences.

Copywriting is strategic, linear, and knows exactly where you need to go.

The end game?

A crystal-clear Call to Action (CTA).

Buy this, subscribe to that, sign up for that, and all of that BS that generates business cash.

It's basically the writing equivalent of a sales guy in a suit, but it’s way less annoying.

Content writing, on the other hand, is like your homie from high school.

Conversational, engaging, and might take you on a few unexpected detours.

Think blog articles, X posts, or YouTube scripts – stuff that makes you go:

"Hmm, interesting…" 

rather than

"Shut up and take my money!"

Ghostwriting – is a whole other story.

You just need to replicate the other person's content.

Get in his shoes.

Understand his typa personality.

Pick a few stories of his and integrate them into the content you're writing for that person in the shadows.

So, for ghostwriting, the direction would be wherever your client wanna take it:

Drive sales for his online course – say less.

Elevate his personal brand and educate the audience on certain Web3 topics – not a big deal as well.

Purpose: what's the end game?

Copywriting is that folk of yours who always talks business.

Whether it's a webinar script, Facebook ad, or landing page, the mission is simple: convert and sell.

Get those Stripe notifications going like crazy, babyyyy!

Content Writing is your chill dude who loves deep talks.

Engagement is the name of the game.

We're talking blog posts, YouTube scripts, Instagram stories – the whole nine yards.

You're here to build a lasting relationship, not land that one-night stand just to brag about how you made her legs shake (you prolly only saw this on Hub) in front of your gang.

Ghostwriting - is like your undercover agent that brings in the latest rumors about your ex.

You're replicating another person's style, vibe, and essence.

In a nutshell, ghostwriting is a dynamic duo of content and copy.

It's a mixed bag of long-term engagement and immediate conversion goals.

Goal: what's your hustle?

Copywriting is about presenting an offer you can't refuse.

It aims to bump up those conversion rates and make the cash register sing.

Content Writing is about building a tribe.

You want likes, shares, and a community that's got your back. It's the long-term investment of the writing world.

Ghostwriting?

Optimally, it's about both.

Cause at the end of the day, you're selling a service of building a personal brand for another person.

And to build one, you need to cultivate a community first so that you can monetize it down the road.

Meaning a perfect blend of content creation and copywriting.

Counting bands (or pennies)

When it comes to paychecks, the game changes again.

• Content & Ghostwriting: You're looking at monthly retainers ranging from $500 to $3000.

• Copywriting: Think mainly of performance-based salary. The better you convert, the thicker your wallet gets.

So, what's it gonna be for you?

1. Monthly security with content or ghostwriting?

2. Or the high-risk, high-reward game of copywriting?

Copywriting vs. Content Writing vs. Ghostwriting

Here's the 4-1-1 for your writing career in Web3:

• Copywriting: Linear, sales-focused, and financially rewarding based on performance.

• Content Writing: Multi-faceted, engagement-driven, and often comes with a stable monthly retainer.

• Ghostwriting: A perfect mix of both, especially if you're good with keeping secrets and writing in different voices.

Web3 content sucks.

But what if it doesn’t have to?

- Nick & Serge

We wanna help you out (FOR FREE)

Thanks for reading the fifth edition of N3xtGrowth!

As a special thanks to you, drop your biggest struggles as a web3 content creator/service provider to us, and we’ll help you out.

Only 5 spots are available, so hurry up👇🏼