I posted 115 times in 40 days:

• 24 vids

• 22 posts w/ just text 

• 69 posts w/ pictures 

I spent over 40 hours creating 4-5 vids weekly. 

After analyzing the data, here's what I found ↓

TODAY’S MENU 

Average metrics

Top-3 posts in likes, comments & impressions

My personal thoughts on video content

Average metrics

Posts with Videos

• Average Likes: 10

• Average Comments: 4

• Average Impressions: 327

Posts with pictures

• Average Likes: 10

• Average Comments: 4

• Average Impressions: 374

Posts with Just Text

• Average Likes: 7

• Average Comments: 3

• Average Impressions: 257

Top-3 posts in likes, comments & impressions

Likes

1. 40 (Video)

2. 28 (Visual)

3. 26 (Visual)

Comments

1. 13 (Visual)

2. 13 (Text Only)

3. 11 (Video)

Impressions

1. 1582 (Visual)

2. 1344 (Video)

3. 1229 (Visual)

My personal thoughts

Ok, enough numbers.

Even though videos didn't clearly beat posts with pictures...

One thing is for sure – you NEED to use any sort of media in your posts.

Not just because of increased engagements and reach.

But because:

• Your face gradually gets remembered by people 

• You build an association with your persona through your branding

Even though, I probably spent well over 40 hours shooting, scripting & editing – I DON'T CARE.

I f*cking loved every single second of it.

That's why I will win in the long run.

So, should you post videos?

Honestly, it's not everyone.

It's more time-consuming than creating a quick pic in Canva.

But at the end of the day, it's up to you :)

If you want to give it a try – go for it.

It's super fun and totally worth it.

Web3 content sucks.
But what if it doesn’t have to?

- Nick

P.S. Whenever you’re ready, here's how I can help you:

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