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Take your mask off
No-BS guide to standing out in Web3
Nick Balanutsa & Serhii Dynnyk
November 05, 2023
Hey there, n3xt writers!
Ever scrolled through your feed and thought,
"Damn, all these Web3 brands sound the same."
You're not alone.
In a world of web3 every Tom, Dick, and Harry claims to be the 'next big thing'.
But here's the kicker:
Taking your mask off can be a game-changer for your personal brand and content creation as a whole.
So, here’s a 3-step guide on how to do that:
Keep it real
Simplify the complex
Stick to your authenticity
1. Keep it real
So, you wanna talk blockchain, huh? Dope.
But don't just spew jargon like a broken record.
Be the Kanye of Web3.
Be bold. Be different.
Your brand ain't just a logo.
It's a voice, a vibe, an experience.
Ask yourself:
What makes your brand tick?
Is it cheeky? Inspirational? Geeky?
Find it. Own it.
You've probably clocked it by now: Nick and Serge?
We've got a style that's kinda... out there.
Love it or hate it, we're vibing.
Couldn't give a rat's ass if it's everyone's cuppa tea.
Why? 'Cause that's us, raw and unfiltered and grateful for the most bitchless web3 community we’ve ever seen.
Job offers sliding away?
Audience hitting the road?
Cool story, bruh.
Rolling authentic and cashless beats being a loaded pretender any damn day.
Take it or leave it…
2. Simplifying the complex
Sometimes Web3 can be as complex as assembling IKEA furniture with instructions in Chinese.
But here's where your brand can shine.
Turn that crypto slang into plain English.
Smart contracts? They're like digital handshakes.
NFTs? Exclusive VIP passes to the digital art club.
Blockchain? It's a digital ledger. Like an indestructible Excel sheet.
Decentralization? It's like taking power from The Man and giving it back to the people.
Boom. You just made those fancy words relatable.
Ditch the fluff.
Keep it real and easy-to-understand.
3. Stick to your authenticity
Whether it's a tweet, a blog post, or a TikTok video – stay true to your brand.
Consistency ain't just about posting schedules.
It's about a voice that's unmistakably yours.
Let 'em know it's you without even checking the handle.
That’s how you build a strong personal brand that stands on YOUR:
Values
Interests
Like-minded people
So, how to take your mask off?
Bring authenticity to the forefront.
Be real, be vulnerable, be yourself.
Speak the language of the people, cut the crap, and watch your brand turn heads.
Web3 content sucks.
But what if it doesn’t have to?
- Nick & Serge