Hey there, n3xt writers!

Last year, I had a chance to work with a huge crypto influencer.

I mean, 1,000,000 subscribers and 7 figures in revenue per year, big.

But, frankly speaking, it didn’t last for long.

We stopped working after one month of cooperation.

I did my due diligence and analysed what went wrong.

So, here are 3 things that might have prolonged our partnership for a few months ahead.

TODAY’S MENU 
What do clients really want?

Quick wins & speedy actions

Bypassing the team

What do clients really want?

First things first, you need to cut to the chase with the client.

Straight up, ask them:

• What do you want from my service?

• What is your end goal?

• How do you envision it?

It’s a vital step to properly manage their expectations.

I fucked up big time with this during our work.

I delivered one thing (no matter how great it was), but the influencer and his team were expecting completely different things.

I know it may sound like I’m completely incompetent – but just wait for the third lesson, where everything will become clear.

Quick wins & speedy actions 

Next up, it's all about speed, my friends.

We were starting off slow because of the delays both on my and their side.

And there were not a lot of things to brag about, aside from gaining 1.1k followers in 20 days (which is kinda cool, isn’t it?).

But they couldn’t care less – as their goal, as I found out 20 days into working with them, was different.

So, you need to have a couple of quick Ws stacked up at the beginning of your work with the client.

These quick dopamine hits give the client a sense of progression.

They see results and they want to keep going.

Time’s precious, and we're not in the business of wasting it, right?

Bypassing the team

Not, onto the final piece of the puzzle.

Working with the middleman, which in this case was the team of the influencer.

Yes, that's why I screwed up the goal-setting and delivery at the beginning.

Again, I’m proud of the work I've done, and everything went just right until…

We got some negative feedback from the main person – the influencer himself.

He wasn’t approving the work for the first 2 weeks of cooperation, which played a bad joke on me.

So, always keep in touch with the main decision-maker.

It’s gonna be your make-it-or-break-it moment in the retention game of the client.

What’s the moral of the story?

1. Know your client well.

2. Be quick with your actions.

3. Set clear goals and talk to the main person in the team.

   

These 3 steps will improve your retention rates and manage the expectations of clients properly.

Web3 content sucks.

But what if it doesn’t have to?

- Nick

Does it sound like you?

Sick of terrible traction on X despite all the efforts?

Tired of low-quality AI-ish content?

Drop me a DM and we'll step up your content together 👇🏼