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- You've been lied to... Content isn't king.
You've been lied to... Content isn't king.
Lemme explain

Ever heard someone say, "Content is king”?
And felt like something was off?
You’re not alone.
The truth is…
A lot of content doesn't deserve the crown.
Here’s why ↓
Why is content not king?
Well, here’s the deal:
GMs
Shitposts
Giveaways
ChatGPT-generated posts
Common sayings without your own twist
These do not count as content, OK?
“So, what counts then, Nick?”
What makes real content?
Here are three things that make REAL content.
1. Being real
Being authentic and original is what makes you stand out.
Your content shines bright the moment it shows who you are.
It's not just what everyone else is saying.
2. Your own stories rule
The stories and experiences that are truly yours are what build your personal brand.
Your audience wants to hear YOU, not ChatGPT.
3. Fighting the sea of same-old
Look, random morning greetings, giveaways, and generic posts might get attention, but…
The genuine, raw content keeps people coming back for more.
So, what content is king?
"Quality content with your unique perspectives, personal stories, and anecdotes is king."

Web3 content sucks.
But what if it doesn’t have to?
- Nick