Hey there, n3xt writers!

Let’s face it: web3 is brimming with content that’s catchy at first but quickly fades into the 'meh' zone.

The good news is: 

this is your golden opportunity to stand out.

Let us show you how you can leverage this opportunity to grow your brand and join 1% of the top web3 content creators. 

Today's Menu:

Craft killer content

Understand, then undertake

Mixing up content types

Craft killer content

First and foremost – ditch that damn copy-paste mindset. 

Here is where you can truly shine. 

But you better don’t half-ass it, buddy.

While others are busy decorating their content with fluff, you focus on educating and providing value. 

Your content should be as exciting as the YT video you watch while eating.

1. Dive deep into your experiences

2. Formulate unique insights based on them and your learnings

3. Serve your audience a fresh perspective

Remember, like the goat of X monetization, JK Molina, says:

“If it can be in other people’s feed – don’t post it.” 

Unique and valuable insights – that’s what your audience and potential customers crave, like you that glass of water after a night out (we bet you pulled 0 baddies that night).

Understand, then undertake

Here's the thing: most brands in web3 don't get the human psyche. 

Your content should be a bridge, not a barrier. 

Tap into your audience: 

• Pain points

• Desires

• Dreams

Resolve, satisfy and feed them. 

When you connect on a human level, it’s at that point when your content resonates.

Mixing up content types

Sticking to one content type is like eating the same meal every day.

Even if it’s as good as a juicy medium-rare steak, it can get boring after a while.

So, what we need – is a couple of cheat meals on a regular basis.

Experiment with:

• Videos

• Long reads

• Punchy one-liners

• Compelling threads

Keep your audience engaged.

Throw in that “wow” effect once in a while.

And enjoy the f*cking process, ok? 

How to join 1% of top web3 content creators?

99% of web3 content is bland, but you're not aiming for the majority. 

Now, wrap your head around this:

If you’re an N3xtGrowth subscriber, it’s your duty to be in the 1% that:

• Educates

• Brings unique insights to the table 

• Values authenticity (read a full issue on that here)

Take pride in creating good-ass content. 

And remember:

Web3 content sucks.

But what if it doesn’t have to?

- Nick & Serge